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This web page had the following on the web site, "Brick Paving and Natural Stone." We saw that the web site said " Welcome to Shellys Landscape Contractors, Inc." It also said " Since 1955 our family run business has been providing professional landscape design, installation and maintenance services throughout the North Shore suburbs and Chicago land area. Bring the soothing sounds of water into your landscape with a beautifully designed water feature. Creative and Colorful Perennial Gardens. Beginning with the design proces." The header had landscape designer as the highest ranking optimized keyword. It is followed by landscaper, landscaping service, and Brick paving which isn't as ranked as highly as landscape designer. The next words shellyslandscape.com uses is garden landscaping design. Brick patio landscape was included and could not be seen by search crawlers.